9A – Testing the Hypothesis, Part 2

Who: The most common issue for my idea is that many comic readers in today's world simply pirate their comics. Although comic pirates fit every other criteria for my opportunity, they fall outside the boundary due to the fact that they will never pay for comics regularly. There is still the chance that these people would buy other comic related merchandise, but that is not the prime mover of the opportunity.

What: My need is specific to the area of my city. It is geographically a small area and there are no other comic shops in it. The closest thing to this opportunity would be board/tabletop game shops, of which there are a few close to UCF, and chain gaming stores like GameStop. However, while those stores may carry merchandise such as statues, figures, or apparel, they would not carry comic issues.

Why: The underlying need is different because it is unlikely that people who are not already comic fans would use the store. The boundary itself separates comic fans from everyone else. Surely, the store would still cater to non-readers, but the main opportunity lies with the population of comic fans in the area who don't have a store to go to.

I can't figure out how to make a table in Blogger, so I'm just going to type it.

Inside the Boundary
Comic book readers/fans.
The need is a comic store in Oviedo, Florida.
The need exists because there is not store closer than a 20 minute drive.
Outside the Boundary
People who are not comic fans are outside the boundary.
The need is not for a specialty game store.
There are at least 2 specialty game shops. If my store would carry some tabletop stuff, as comic stores often do, it would have to be generic or common things, which would be purchased as an afterthought at the comic store. Nobody will go to the comic store specifically for games when they could go to the game store for it.