12A – Figuring Out Buyer Behavior No. 1

1. My market segment would be comic readers. This is fairly explicit and obvious, in my case.
2. Interviewed three people from the Gator Comics club.
1. Male, 21
1. Where they're from does not have a local comic shop. The closest one is half an hour away. This mirrors my town's problem. They wish they had a comic store they could go to when they're in their hometown. They visit comic stores in Gainesville when they're at school, but when they're at home, they have to read online. Even though it's cheaper and easier to read online, this person would still rather go to a store at least once a week because he enjoys the experience. When he first started attending UF, he simply used Google Maps to find where the comic shops were.
2. Female, 18
1. Her hometown has a comic shop, but it is apparently not very good. This does not line up exactly with my opportunity, but I think it's close enough to warrant discussion. She would go to a comic shop for big releases and for other events, but she doesn't have the regular income to buy weekly comics. She says she wants to start buying them, but as a broke college student, pirating online is the way to go for her right now. 
3. Male, 25
1. He goes to the comic shops in Gainesville, but doesn't buy things regularly. He does not have a comic shop in his hometown. He likes to make friends with the people working in the shop, and hang out in the shop. He does not regularly buy comics, but he often buys snacks, drinks, or less frequently, other merchandise. He also buys important or big event issues. He generally googles comic shops when he moves to a new place.
3. This segment feels their need often, if they're in a place without a comic shop. At least once per week. The information search is very basic, because most people would just google for a store in their area. Furthermore, most comic fans would already know about a store in their area. The main issue would be getting word out that it exists now. I would attempt to partner with some of the tabletop game shops in the area, as the segments for comic shops and tabletop game shops are adjacent, and share many people.