11A – Idea Napkin No. 1

1. I am a Telecommunication - Management major. I've learned about how to run a different type of business, not a storefront, but I think many of those skills are transferable. I would see this business as my main venture, at least for the first few years. I think I would dedicate most of my time to hands-on running the store.
2. I'm offering customers a) comic books and comic merchandise, as well as other "nerd related" things to purchase, and b) the experience of being in a comic shop with like-minded individuals and employees they can become friendly with.
3. I am offering this to comic book readers and fans. The most easily identifiable group of this is males aged 18-49. This will be in a town without a comic book store, so it would be the only one, thereby catering to the whole population of two towns plus the UCF student population.
4. Customers would care because my store would be the only option in the area. If they want comics, and don't want to drive 20 minutes or more, often via expensive toll roads, they come to my store. Those who would become regulars would have a personal reason to keep coming back.
5. I honestly don't want to do anything super special, I just want to fill a niche where there is one. Ideally, there just won't be any competition, because there hasn't been a comic store in my town for at least the last 12 years I've lived there. So, I guess what I have that nobody else has, is the store itself, where there aren't any others. 

I think, for the most part, that all of these fit together nicely. My concern is that there isn't a comic store in Oviedo because there used to be, but it failed. But I have never seen one, and my research hasn't come up with anything, so I don't know if there's just never been one or if there was one but it wasn't popular. Regardless, even if there was one more than 10 years ago, the student population of UCF is big enough that I think I could sustain business from that and the people in the adjacent towns.