25A – What’s Next?

Existing Market

1. The next thing for products and services in my venture would be, I think, combined digital and print comic services. I think if you could go to shop, buy a comic, and get a digital comic, even more people would go into brick and mortar comic shops.
2. I spoke to members of the Gator Comics club here at UF. They all wanted to make sure we had more than just comics. Stuff like figures, t shirts, posters, and other merch. 

I think it's important to make sure the experience at my comic shop is very personable. We need to carry a wide variety of items for any level of comic interest. We would have deep cuts and obscure comics for the lifelong collector, but also the surface level, popular stuff for new readers or movie fans.
Additional to having all types of comics, we must have other things for people to buy, too. Some figures, posters, and other merch can get incredibly expensive. Most people who are into the hobby get REALLY into it. But we can't just have $100+ stuff. We also have to have cheaper, but still good quality, stuff for people to buy. Fun t shirts, fun collectibles, and other comic-related merchandise is the key. I need a store with diverse products.

New Market

1. My market is currently B2C. I could try to sell B2B. Business to business sales would be acting as a middle man between comic distributors and some other market. Maybe other independent book stores that aren't necessarily comic stores?
2. My venture would create value in this new market by allowing those businesses to have a new market. This might undermine my first, business, though. I would go in with the idea of getting stores to buy comics from me to resell.
3. The people I talked to didn't seem to think this was a real possibility. Mostly, if someone wants comics, they'll buy them from the company itself. A possibility is selling comics that are no longer in print to these shops.
4. The second market is not as attractive as the first market. It is not as lucrative, and not as much of an opportunity. I kind of assumed this would be the case here, so I am not surprised.