19A – Idea Napkin No. 2

1. I am still just a student. I'm not a business student, but I am a telecommunication student with a business management specialization. Much of what I have learned makes my degree, essentially, a hybrid one. Although I have not taken very many business classes yet (this has been my second), by the time I graduate, I will have taken more. I have taken consumer analytics class, and I think that knowledge transfers well to this situation. If I were to go forward with my store idea, it would likely be the center-point of my professional life. The more I think about it, the less I actually want to do that, but here we are.
2. Right now, the customers are comic inclined fans in the north Orlando area. The unmet need is lack of a local store. People have to drive a larger distance or not at all for something they would otherwise greatly enjoy. The lack of something is not necessarily an unmet need, but in my case, I have spoken to many local fans that would actively use a local shop (or so they say).
3. All my customers have in common location and preferred entertainment. Location is the north Orlando/UCF/Oviedo area. Preferred entertainment is comics or comic related things. Age is 18-49. Sex is most often going to be male. The main things I'm looking for is location and entertainment. The age and sex are less important to the store, but important for marketing.
4. Customers can get comics online. They can pirate them, or they can order them delivered to their house. Why do they care about a brick and mortar shop? Comic culture is all about going to the shop, making friends with the owner, and just spending time there. Even outside of that, supporting local shops is important to many in the comic fandom, and right now, in the Oviedo area, there's no easy way for fans to do that. A store in the area solves all of these problems. 
5. I honestly don't know what I have that no one else has. A University of Florida education? A college education isn't exactly rare these days, and mine isn't even really in business. 

My first four points fit together pretty well. I have some education, I know who my customer base is, what they want, and why they'd choose me over another source. However, I need to find a personal niche to fill. I have to have studied harder, done more, or otherwise been successful in a way that others weren't. 

I only had a little feedback, but it recommended me to not focus on college towns since vintage comics can be pricey. While that is true, 99% of comics are $2 or less, and one of the main draws of a comic shop is coming in weekly, as needed, to get the newest comics as they come out (industry standard is Wednesdays).